• To set the long-term vision and strategy for your company’s products.

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• To communicate this strategy to all of the relevant participants and stakeholders.

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• Has responsibilities to manage from concept, to design, sample production, testing, forecast, cost, mass production, promotion, support, and finally product end of life.

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• Delivers the operating plan: achievement of growth objectives including market share, revenue, profit and return on investment for all the channels/categories of business and/or key customers.

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• Responsible for managing and implementing marketing activities through research, strategic planning and implementation.